Zuke's - Pioneering Natural Pet Performance Nutrition since 1995
Summer Fancy Food Show 2011
06.29.2011– On June 5, 2011, the New York Times ran a feature that illustrated a fascinating trend: Americans, despite the economic recession, have continued to spend their money on healthy nutrition products for their beloved pets. Other interesting facts from the piece:
• Sixty-two percent of American households own pets
• These American households are fueling a boom in the pet industry, which just grew to $55 billion in 2010
• The macro trend regarding many Americans choosing to buy organic, natural foods and products is trickling down strongly into families choosing the same type of nutrition profile products for their pets
The full article can be viewed here: http://www.nytimes.com/2011/06/05/business/05pets.html
Zuke's, a pioneering natural pet treat company located in the active-lifestyle mecca of Durango, Colorado, has seen first hand the strong growth and continued cultivated a highly conscientious pet owner.
Since 1995, Zuke's has built a trusted reputation as the pioneer brand in natural pet treats. Zuke's treats are healthy and all natural, containing antioxidants, fruits, vegetables and top-quality proteins. Zuke's creates these innovative recipes to fuel a more active life for pets. What's more, Zuke's treats are proven taste-test winners. http://www.youtube.com/watch?v=OcPOfAXccbg
Zuke's is well distributed in both the pet and the natural grocery market and can be found in outdoor specialty stores as well.
Again, we believe that your publication has been at the forefront of education around the growing trend seen in broader society with families and individuals choosing to buy and eat more organic and healthy food. As you educate your readers about how to live a more healthful and active lifestyle, they in turn choose that for their families, now are including their pets.
Your readership may be curious to know about readily available, high-quality, portable nutrition product for their pets, made in the USA – and Zuke's the perfect resource for this type of feature.
Zuke's authentic and innovative approach to active and all-natural pet treats mirrors the company's outdoor lifestyle culture, as well as their independent and green business model. Zuke's was also the founding entity behind the Dog and Cat Cancer Fund, a commitment that underscores the company's holistic approach to supporting an active, healthy lifestyle for pets and their owners.
Zuke's founder, Patrick Meiering, a leader in the natural pet industry, is an incredible resource for this trend.
About Zuke's™
Zuke's was founded in 1995 on the realization that pets need healthy, all–natural treats, just as much as people do. Named after the founder, Patrick Meiering's loving chocolate Lab, the company is dedicated to creating tasty, healthful treats and chews that meet the unique nutritional needs of dogs and cats to keep them performing at their best. Zuke's also supports a non-profit started by Meiering in memory of his companion. Each year, the company donates a portion of its profits to the Dog and Cat Cancer Fund in memory of Zuke. Visit them online at www.dccfund.org.
Since 2001 Zuke's has been headquartered in Durango, Colo. and was chosen as one of the Top 50 Colorado Companies to Watch in 2009. Visit http://www.zukes.com for more information.